About

About Clarse

The toilet has been overlooked for too long, yet it’s the one place where true cleanliness begins.

At Clarse, we believe hygiene should be beautiful, effortless, and unapologetically modern. Your bathroom isn’t just functional—it’s personal. It’s where your day begins and ends. And it deserves better.

What We Do

We focus on one thing: the toilet—the most important seat in the house.

A toilet should do more than flush. It should wash, dry, clean itself, and elevate your daily routine. That’s why Clarse offers a curated range of smart toilets that combine spa-like hygiene, sleek design, and hands-free convenience, without the unnecessary markup.

What We Stand For

Hygiene First
We’re here to improve hygiene across the UK, one smart toilet at a time.

Everyday Luxury
Comfort shouldn’t be a luxury—it should be the standard.

Sustainability
Smart technology that reduces waste, water, and effort—for your home and the planet.

How We Build

Our smart toilets are made in partnership with manufacturers in China known for precision ceramic engineering and low-carbon production. This lets us scale quickly while keeping quality high and emissions low.

We believe in radical transparency. From design to delivery, we show exactly how we do things differently.

The Founder’s Vision

With over 35 years of experience distributing some of the world’s best bathroom brands, we saw how much cost was hidden behind showroom markups and middlemen.

There had to be a better way.

Clarse was born from that insight—a brand shaped by deep industry experience, guided by technology, and focused on one mission: revolutionising bathroom hygiene.